How advertising tactics won the Election

14 Nov

This year’s presidential election was one of the most anticipated events of the year. Both parties were out in full force. It seemed like no matter where you went Mitt Romney approved  a message and Barack Obama wanted you to “Like” a page on Facebook.  By November 6 everyone was ready for the campaigns to just be over.  After all is said and done, each campaign spent ridiculous amount of many in their campaign. Corporations could take a few hints from each campaigns strategy and tactics.


Both parties made their presence known on Twitter, Facebook, etc. Twitter was always blowing up the night of   debates and election day set records.  It seemed like each party had the same strategies in place. TAKE OVER OUR SOCIAL MEDIA!  So what were the differentiating factors?

One of the biggest factors that played into the elections results was each candidates ability to plan early. Obama forces were out in about in key swing states just as Romney was being named the Republican candidate. Not only was the Obama team out on the ground they were also online. They had ads out about him as candidate and his character way before Romney was officially his opponent. Corporations can look at this and model their new product launches after it. They can look at key competitors and when they are launching it and make sure they stay ahead of the curve. Make an impression in the mind of the consumer before the competing product comes out. Early impressions are key to success of product launch.

Another huge strategy is realizing different audiences may require different content. The Obama campaign tailored their campaign to each swing state. The utilized different media mixes, budgets, digital, mobile, social media advertising, television and radio per state. Regional companies and brands with local products can do the same. They can tailor their media plans on regional or national level.  Companies can use this concept to make their paid media more effective. They can make sure the right messages are reaching the right people in the right area.

No matter what side of the politic spectrum you are, you can agree that both had winning campaign strategies and both side has some faulty ones. You may not agree with who one or who’s tactics were the best, but one thing we can all agree on is the power social media had on this year’s election.


4 Responses to “How advertising tactics won the Election”

  1. carissasaia November 19, 2012 at 6:22 pm #

    This is a very good post. I also noticed the presidential election take over social media in so many ways. The candidates were on Facebook and Twitter and they were doing anything they could to get their social fans on their side. Also, I found it amazing how most of the statuses that were showing up in my news feeds were about politics. I have never seen something so strong and world wide hit social media so hard. It was pretty amazing. The candidate’s publicity and marketing teams knew that they had to take over social media in order to connect with the younger generations of voters. I think that this was a successful use of social media. It got people talking and engaged.

    • mnorkett November 20, 2012 at 7:15 pm #

      It was definitely apparent that social media was powerful in the 2012 election- which in some cases was positive and negative. Not only were the candidates taking over social media but I felt like every news account I follow was taking over as well. I remember the week before election day I could not wait for it to be over because I felt like politics was taking over my news feed. I actually ended up no longer following some things because of how obnoxious it got- literally every few minutes people would be tweeting quotes from debates. Good post- enjoyed reading it.

  2. jbergman0730 November 28, 2012 at 10:36 pm #

    It is interesting every 4 years to see how much social media plays a role in the election. I think this year both candidates put out great effective ads and like you said had some serious flops. Twitter and Facebook are so important for candidates, specifically when reaching younger audiences, it opens a whole new way to target audiences and always keeps elections interesting! Loved hearing your opinions!

  3. tessamorelli December 10, 2012 at 3:32 pm #

    I would definitely agree that social media played a huge role in the 2012 election. Not only were candidates constantly posting, but so were followers and fans. There was a big presence on all social media platforms. Moments that stood out to me were the debates. A large amount of people were hash tagging #debate2012 and tweeting quotes or points they believed in. I also thought celebrity endorsements on Twitter played a prominent role.

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